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La Course & Tour De France

Following on from our very succesful Women's ride month we bring you another Women only promotion. More details to follow soon as Specialized partner La Course the race that precedes the climax of this years Tour de France.

Specialized is excited to continue for the second year as the Official Bike Sponsor of La Course by Le Tour de France. This one day race, held on July 26—the final day of the Tour de France—will once again see the fiercely competitive women’s pro peloton tussle for the win on the majestic Champs-Élysées in Paris.

During the 90km course, which includes 13 laps of the Champs-Élysées circuit, Olympians, World and National Champions will go head-to-head in an effort to get to the top step in Paris and celebrate in this prestigious location. The race itself is held prior to the final stage of the Tour de France and will be broadcast in over 140 countries to an audience of millions.


Publication Date: 19/06/2015 11:27:10

Dmc Voted In The Top 20 Uk Bike Shops

We're honoured to be named as one of the Top 20 Independent Bicycle Dealers in the UK.

We can't thank our great staff, suppliers and not least our fantastic customers for voting us top over some very good local competition.

Bike Biz Magazine says:

"The Frankwell, Shrewsbury shop has been stocking high-end Road, MTB and BMX bikes since 1985. Sporting a product line-up including the likes of Giant, Specialized, Cannondale and more, DMC is another bike shop aiming to provide a vast range for all customers, not least a sizeable shoe and clothing line-up.
DMC has an impressive web presence with a big range of five star glowing reviews on Facebook, Yell and Google, including quotes like “best bike shop I’ve ever used” and too compliments too numerous to list here. Aside from core retail, Dave Mellor Cycles is integral to the local cycle community, involved with the CycleShrewsbury facilities project, Mid Shropshire Wheelers, West Midlands Cyclo Cross, Shrewsbury Sports Village Kids Club and many others."

Thank you very much.

Publication Date: 14/04/2015 09:07:58

#iamspecialized Spring20

Getting on your bike this spring has never been easier with the Specialized Spring20.

During April enjoy a 20% discount off a selected range of 2015 Specialized Road and Mountain Bikes in this very special promotion from Specialized at Dave Mellor Cycles.

Come on down to Frankwell and choose from a fantastic range of bikes from Specialized for on or off road adventures, we have the perfect bike for you.

Specialized Allez road bikes now from £480

Specialized Dolce Women's road bikes now from £480

Specialized Pitch 650b mountain bikes from £340

Specialized Jynx 650b Women's mountain bikes from £340

It's never been a better time to shop at Shrewsbury's premier cycle store. We also have the biggest and best range of clothing and shoes anywhere in Shropshire, so do pay us a visit this spring.

Closed Easter Sunday and Monday.


Publication Date: 04/04/2015 17:18:51

New Shoes

You can never have enough pairs of shoes and at Dave Mellor Cycles we have shoes!

From entry level road and mountain bike shoes to Limited Edition Specialized S Works road shoes we have them all.

Call on in to our Frankwell shop and see the latest models from Specialized, Giro, Shimano and Pearlizumi.

We've got shoes made for walking when the Shropshire scenery dictates and shoes just for cycling.

We will even fit your new cleats labour free.....we appreciate your business and your knees will appreciate getting the cleats just right.

Publication Date: 14/03/2015 17:04:28

Specialized Tyre Amnesty

Take advantage of the Specialized Tyre Amnesty to get some new rubber for your road pride and joy!

Customers will be able to purchase a pair of S-Works Turbo Tyres at a very attractive price of £50 per pair or £25 singly, in return for their old tyres (single or pair, from any brand) until we sell out.

Bring in your old tyres and save £30 on a pair of brand new Specialized S-Works tyres in either 24 or 26mm widths just in time for the new race season.

Tyres on offer are the S-Works Turbo or S-Works Tour of Britain which normally retail at £80 per pair. Tyres are paramount to a great performance and even if your riding is confined to the Saturday morning chain gang you will notice the difference as you speed around Shrewsbury Town Centre.


Publication Date: 28/02/2015 13:12:10

Sale Continues.....

We've added more lines, specifically previous model year bikes to our winter sale.

Why not kick start your 2015 fitness regime and make a massive saving with a new bike from Shrewsbury's premier bike shop.

The Altura Winter Sale also continues in store so discover the Shropshire lanes with some seriously stylish and practical clothing from one of the UK's top brands.

Join the Shropshire Cycling community today with a bargain bike from Giant, Specialized, Focus, Cervelo, Cannondale or Merida. 

Publication Date: 10/01/2015 09:07:22

Altura Winter Sale

A very Happy New Year to you all!

The weather has certainly been throwing a few curve balls at us over the last few weeks but as the saying goes, "There's no bad weather just poor clothing choices".

Altura have partnered with a select group of retailers to promote a Winter Sale and we are proud to be the Shropshire sale outlet of this great british brand. All sale items are in store only and sale prices will not appear on the web site.

We are very happy to continue our association with Mid Shropshire Wheelers and SYTriathlon in particular the younger riders who are the stars of the future and Shrewsbury Sports Village coached sessions resume after the Christmas break on January 8th at 7pm.

Publication Date: 02/01/2015 12:10:54

Final Clearance

Please see below for some very special prices from Shrewsbury's premier bike shop.

These bikes are new, old stock. Some we consider old friends as we've coveted their sleek lines and shiny paint as we've dusted them each week. But the time has come to say goodbye, we don't want a messy divorce just a smooth transition to someone who'll take as much care as we did but rather than just look, actually go ride.

Grab a bargain and discover the Shropshire Lanes before they get too messy or get messy with a Cyclo Cross model.

Straight sales only. Please ask about Finance or Cyclecheme - Bike2Work prices.

Publication Date: 10/11/2014 15:39:29

Cyclo Cross

Cyclo Cross is a winter sport and is accessible to all, from under 6s to over 80s, boy's, girls, men and women.

Over 670 riders have registered for the BWA West Midlands Cyclo League and races take place between September and December with details on the WMCCL website.

Round 1 took place at the Shrewsbury Sports Village promoted by Mid Shropshire Wheelers with home rider Ewan Grivell-Mellor taking the win in the u18 category.

If you fancy having a go check out the Cyclo Cross offers with lots under the magic £1000 Cyclescheme ceiling.


Publication Date: 13/09/2014 16:04:00

Ride More For Less With Specialized

Ride More for Less.

Ranging from the Crossroads for Men and Women now at £300, through to the Rockhopper mountain bike now at £600, the Tarmac or Roubaix road bikes now at £1150 and all the way up to the Camber FSR Comp Carbon now at £2500, Specialized and Dave Mellor Cycles have a range of quality bikes at reduced prices to set you up for the summer of discovery in Shropshire.

Call into our Frankwell, Shrewsbury store to see what's on offer but be quick, at prices like these the bikes won't be here for ever.

Stocks are getting low on these promotional prices but there's never been a better time to get on your bike. With the Tour de France just around the corner, saddle up and enjoy a healthier lifestyle.


Publication Date: 18/04/2014 19:00:37