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Sale Continues.....

We've added more lines, specifically previous model year bikes to our winter sale.

Why not kick start your 2015 fitness regime and make a massive saving with a new bike from Shrewsbury's premier bike shop.

The Altura Winter Sale also continues in store so discover the Shropshire lanes with some seriously stylish and practical clothing from one of the UK's top brands.

Join the Shropshire Cycling community today with a bargain bike from Giant, Specialized, Focus, Cervelo, Cannondale or Merida. 

Publication Date: 10/01/2015 09:07:22


Altura Winter Sale

A very Happy New Year to you all!

The weather has certainly been throwing a few curve balls at us over the last few weeks but as the saying goes, "There's no bad weather just poor clothing choices".

Altura have partnered with a select group of retailers to promote a Winter Sale and we are proud to be the Shropshire sale outlet of this great british brand. All sale items are in store only and sale prices will not appear on the web site.

We are very happy to continue our association with Mid Shropshire Wheelers and SYTriathlon in particular the younger riders who are the stars of the future and Shrewsbury Sports Village coached sessions resume after the Christmas break on January 8th at 7pm.

Publication Date: 02/01/2015 12:10:54


Final Clearance

Please see below for some very special prices from Shrewsbury's premier bike shop.

These bikes are new, old stock. Some we consider old friends as we've coveted their sleek lines and shiny paint as we've dusted them each week. But the time has come to say goodbye, we don't want a messy divorce just a smooth transition to someone who'll take as much care as we did but rather than just look, actually go ride.

Grab a bargain and discover the Shropshire Lanes before they get too messy or get messy with a Cyclo Cross model.

Straight sales only. Please ask about Finance or Cyclecheme - Bike2Work prices.

Publication Date: 10/11/2014 15:39:29


Cyclo Cross

Cyclo Cross is a winter sport and is accessible to all, from under 6s to over 80s, boy's, girls, men and women.

Over 670 riders have registered for the BWA West Midlands Cyclo League and races take place between September and December with details on the WMCCL website.

Round 1 took place at the Shrewsbury Sports Village promoted by Mid Shropshire Wheelers with home rider Ewan Grivell-Mellor taking the win in the u18 category.

If you fancy having a go check out the Cyclo Cross offers with lots under the magic £1000 Cyclescheme ceiling.

 

Publication Date: 13/09/2014 16:04:00


Ride More For Less With Specialized

Ride More for Less.

Ranging from the Crossroads for Men and Women now at £300, through to the Rockhopper mountain bike now at £600, the Tarmac or Roubaix road bikes now at £1150 and all the way up to the Camber FSR Comp Carbon now at £2500, Specialized and Dave Mellor Cycles have a range of quality bikes at reduced prices to set you up for the summer of discovery in Shropshire.

Call into our Frankwell, Shrewsbury store to see what's on offer but be quick, at prices like these the bikes won't be here for ever.

Stocks are getting low on these promotional prices but there's never been a better time to get on your bike. With the Tour de France just around the corner, saddle up and enjoy a healthier lifestyle.

 

Publication Date: 18/04/2014 19:00:37


Cape Argus Pick N Pay Cycle Classic

The Cape Argus Pick n Pay Cycle Classic is the Worlds biggest timed cycle race with up to 30,000 cyclists taking part on March 10th in Cape Town, South Africa. Dave Mellor Cycles have been lucky enough to receive an invitation from Cervelo Bikes to ride in this massive event.

Along with workshops and the chance to ride with Pro Tour riders, Dave Mellor Cycles will get to ride the latest bike developments from those innovative folk at Cervelo. Look out for pictures we Facebook post in the weeks build up to the event.

If you are looking to get a PB on Shropshire roads come on down to Shrewsbury's friendliest bike shop and look at the great selection of bikes from of course, Cervelo but also Giant, Specialized, Cube, Focus, Cannondale and Merida.

Publication Date: 03/03/2014 14:03:40


Zdenek Stybar Is 2014 Uci World Champ

From deciding to race Cyclocross Worlds a little more than a week ago, to kissing his Specialized Crux at the finish line as the new 2014 UCI Cyclocross World Champion. Just another day at the races for Zdenek Stybar.

What started out as a decision to race for fun quickly turned into one of the more exciting cyclocross battles in recent memory. Starting from the fourth row behind the juggernauts of the sport, Zdenek fought tooth and nail to quickly make his way through the mid-pack traffic. The race came down to an exhilarating last-lap duel between Zdenek, and defending World Champion Sven Nys of Trek. The two men traded attacks, and spills, as they battled for supremacy in the grueling mud, whilst in the Women's race, Marianne Vos simply rode her Giant Advanced 'cross bike away from the competition.

Watch the race on the UCI You Tube Channel.

Ride a Specialized or Giant cycle from our store, Frankwell, Shrewsbury, Shropshire.

Publication Date: 03/02/2014 16:38:56


Ellie Russell National Championship Bronze

It was great to see one of the Mid Shropshire Wheelers Junior Team get onto the podium at the 2014 British Cycling National Cyclo Cross Championships at Derby.

Shrewsburys Ellie Russell has made giant leaps this season and led out at the start only to come unstuck on a technical section but on her Specialized bike she showed the grit of a champion to chase back through the field before taking bronze on the final lap.

Watch this girl go in 2014 as well as the rest of our Junior Team sponsored riders.

Publication Date: 17/01/2014 10:44:40


Podium In Australia For Luke Grivell-mellor

A blatant plug for our son Luke who took off from Shrewsbury and travelled to Australia in early November to train and race in the Victoria university town of Bendigo.

Luke who rides professionally for the Rapha - Condor - JLT cycling team joined an advance party of team mates to begin their 2014 season early with some solid training and then racing the Mitchelton Bay Criterium series over the New Year.

Team mate Ed Laverack took overall honours with Luke in third place overall and Felix English taking the King of the Sprints Crown. Next stop for Luke is the New Zealand Cycle Classic stage race which starts on the 29th January.

Not bad for a Shropshire lad who started racing at the Mid Shropshire Wheelers kids club on his Giant bike at the Shrewsbury Sports Village. Luke has taken part in all aspects of cycling but is now Specialized as a road racer.

Publication Date: 10/01/2014 11:13:03


Belgian Van Tichelt Wins Shrewsbury International Cyclo Cross

Over 400 riders converged on the Shrewsbury Sports Village for the biggest Shropshire Cycling event of the year, the final round of the British Cycling National Trophy Cyclo Cross Series.

The event lived up to it's International billing when 23 year old Belgian Yorban van Tichelt (Sunweb-Revor) joined the Elite of British Cycling at the head of the race in the middle of lap one and gave an absolute master class in riding the muddy and technically tricky Shrewsbury Sports Village course. Van Tichelt rode solo from lap two to win from National Series winner Paul Oldham of Hope Factory Racing.

Ellie Russell once again made the podium in 3rd place on the day to finish a fine 3rd overall in the under 14 girls series. Ellie who is a member of the Mid Shropshire Wheelers Junior Team sponsored by Dave Mellor Cycles, Greenhous, Billcar Engineering, Specialized, Giant, Fenwicks, Ide, Francis Transport, Tifosi and other local Shropshire businesses.

Publication Date: 07/01/2014 15:04:47