THE WAIT IS OVER

The wait is over –  9th September marks the official launch of the new Specialized Roubaix and Ruby platforms for 2017!

The idea of a perfect road is a fantasy and you don’t have to go all the way to the battered cobbles of Northern France to know this. We encounter this truth on every ride, after all. No matter how fresh or new the road, they’re all uneven, chipped, cracked, downtrodden – a home-grown version of our own Hell of the North. We believe, however, that one bikes is capable of conquering along both fronts, for home or eternal glory, and that bike is the all-new Roubaix for men or Ruby for women. Come and check them out today at DMC #Shrewsbury

 

Specialized Roubaix and Ruby
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